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Thailand Health & Beauty Store Shopper Insight Report 2018

Release date
October 2018
# of pages
15
Agency
Intage Thailand
Report price
Free
Target countries
  • ThailandThailand

Description

This report shows the shoppers behavioural difference among each retailers of the health & beauty stores in Thailand. It also covers an opportunity of Grab Groceries in the personal care product sector.

Summary

Watsons is a leading brand of health & beauty stores with the highest awareness, followed by Boots and EVEANDBOY. Looking at each retailer's product category, Watsons and Boots shoppers were more likely to buy skin care and healthcare products, while EVEANDBOY and Sephora shoppers were more likely to buy cosmetics. Watsons scored highest for satisfaction. Currently, Grab Groceries' usage ratio is around 10% for hypermarket such as Tesco Lotus, Big C etc. whereas the Grab Groceries for personal care products has high potential as its usage intention is quite high.

Research design

*Research method: Online survey（AMP）
*Respondent criteria: 18-49 yo/SEC A/B/C/Men and women who shopped at the particular H&B store at least 1 time per month

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