Thailand Health & Beauty Store Shopper Insight Report 2018

Research Period
October 2018
# of pages
Intage Thailand
Report price
Target countries
  • ThailandThailand


This report shows the shoppers behavioural difference among each retailers of the health & beauty stores in Thailand. It also covers an opportunity of Grab Groceries in the personal care product sector.


Watsons is a leading brand of health & beauty stores with the highest awareness, followed by Boots and EVEANDBOY. Looking at each retailer's product category, Watsons and Boots shoppers were more likely to buy skin care and healthcare products, while EVEANDBOY and Sephora shoppers were more likely to buy cosmetics. Watsons scored highest for satisfaction. Currently, Grab Groceries' usage ratio is around 10% for hypermarket such as Tesco Lotus, Big C etc. whereas the Grab Groceries for personal care products has high potential as its usage intention is quite high.

Research design

*Research method: Online survey(AMP)
*Respondent criteria: 18-49 yo/SEC A/B/C/Men and women who shopped at the particular H&B store at least 1 time per month

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report