Market share by distribution channel_Vietnam

calendar_monthJun 23, 2022

In four Vietnamese cities, traditional street shops still account for the majority. Market share is growing more rapidly for formats such as mini stores and online retail than for larger offline formats like supermarkets and hypermarkets. In rural Vietnam, traditional street shops are overwhelmingly predominant, accounting for 77% of the market in 2021. Modern retail has seen only a slight increase over the past three years.---If you’d like to learn more about the “average lifestyle” of Vietnamese people, please also check out this article.Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data・A young average age and high birth rate・Vietnamese people who prioritize “practicality”・Growing health consciousnessand more