Commentary
Southeast and South Asia, such as Indonesia, Malaysia, Philippines, India and Myanmar, have fewer one-person households than other regions, with 4-5 members having the largest proportion. Many households have six or more members.
Western countries such as the United States, United Kingdom and Germany, and East Asia such as Japan and Korea have more one-person households than other regions. In addition, 2-3 member households have the largest proportion and households with more than that are less common than in other regions.
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This report focuses on “marriage”—a major turning point in life that significantly alters consumer behavior—and explores the cultures and customs deeply rooted in various Asian countries.
How does consumer behavior change as people transition from single life to marriage and parenthood? By analyzing the significant event of marriage, we offer insights that will help you gain a more comprehensive understanding of Asian consumers.
How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~
・How are “weddings” conducted in various Asian countries?
・Consumption Patterns Related to Marriage: Preparations and Purchases Made Upon Getting Married
etc.
Reference
Reference
* exl. Taiwan
United Nations, Department of Economic and Social Affairs, Population Division（2022）. "Database on Household Size and Composition 2022".
Retrieved November 18, 2022, from https://bit.ly/3dpr4m5
* Taiwan
TNational Statistics, R.O.C.(Taiwan) Macro Database "Percent Distribution by Size of Household".
Retrieved August 08, 2024, from https://nstatdb.dgbas.gov.tw/dgbasall/webMain.aspx?k=engmain
Commentary
Southeast and South Asia, such as Indonesia, Malaysia, Philippines, India and Myanmar, have fewer one-person households than other regions, with 4-5 members having the largest proportion. Many households have six or more members.
Western countries such as the United States, United Kingdom and Germany, and East Asia such as Japan and Korea have more one-person households than other regions. In addition, 2-3 member households have the largest proportion and households with more than that are less common than in other regions.
Reference
* exl. Taiwan
United Nations, Department of Economic and Social Affairs, Population Division（2022）. "Database on Household Size and Composition 2022".
Retrieved November 18, 2022, from https://bit.ly/3dpr4m5
* Taiwan
Taiwan Directorate-General of Budget, Accounting and Statistics "Population and Housing Census 2010"
Retrieved June 23, 2020, from https://bit.ly/2V6Jceg
Commentary
Southeast and South Asia, such as the Philippines and Malaysia, have fewer one-person households than other regions, with 4-5 members having the largest proportion. Many households have six or more members. Western countries, such as the United States and Germany, have more one-person households than other regions. In addition, 2-3 member households have the largest proportion and households with more than that are less common than in other regions.
Reference
* exl. Taiwan United Nations, Department of Economic and Social Affairs, Population Division (2019). "Database on Household Size and Composition 2019". Retrieved June23, 2020, from https://bit.ly/3dpr4m5 * Taiwan Taiwan Directorate-General of Budget, Accounting and Statistics "Population and Housing Census 2010" Retrieved June 23, 2020, from https://bit.ly/2V6Jceg
