Statistics

Last updatedcalendar_monthSep 01, 2020Percentage of households by household income&SEC_Japan (Nationwide)

Statistics

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*TOTAL may not be 100.0% due to rounding.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
 
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference

Reference
Ministry of Health, Labour and Welfare of Japan, "Summary of the National Lifestyle Survey (2023)"
Retrieved Sep 09, 2024 from here

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Reference

Reference
Ministry of Health, Labour and Welfare of Japan, "Summary of the National Lifestyle Survey (2022)"
Retrieved November 9, 2023 from here 

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Commentary

Reference

※四捨五入の関係上、TOTALが100.0％にならない可能性があります。
*TOTAL may not be 100.0% due to rounding.

Ministry of Health, Labour and Wlfare of Japan, "Summary of the National Lifestyle Survey（2021）"
Retrived November 22, 2022 from https://www.mhlw.go.jp/toukei/saikin/hw/k-tyosa/k-tyosa21/index.html

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Commentary

＊＊＊

Reference

Ministry of Health, Labour and Welfare of Japan, "Summary of the National Lifestyle Survey (2017)" Retrived June 23, 2020 from https://bit.ly/2NorH4S

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