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This report focuses on “marriage”—a major turning point in life that significantly alters consumer behavior—and explores the cultures and customs deeply rooted in various Asian countries.
How does consumer behavior change as people transition from single life to marriage and parenthood? By analyzing the significant event of marriage, we offer insights that will help you gain a more comprehensive understanding of Asian consumers.
 
How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~
・How are “weddings” conducted in various Asian countries?
・Consumption Patterns Related to Marriage: Preparations and Purchases Made Upon Getting Married
etc.

Reference
* exl. Taiwan and Singapore
United Nations, Department of Economic and Social Affairs, Population Division (2022).  "Database on Household Size and Composition 2022".
Retrieved Jan 2025, from https://www.un.org/development/desa/pd/data/household-size-and-composition

* Taiwan
Taiwan Directorate-General of Budget, Accounting and Statistics "Population and Housing Census"
"Table 23    Family Household Type of Ordinary Households"
Retrieved Jan 2025, from https://eng.stat.gov.tw/News.aspx?n=2401&sms=10889

* Singapore
Department of Statistics Singapore "GENERAL HOUSEHOLD SURVEY 2015"
Retrieved Jan 2025, from https://www.singstat.gov.sg/find-data/search-by-theme/population/population-and-population-structure/publications-and-methodology