*TOTAL may not be 100.0% due to rounding.
*Legal driving age is 17 years old.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
 
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference
Kraftfahrt- Bundesamt, Fahrerlaubnisse (FE),"Fahrerlaubnisbestand im ZFER 2024"
Retrieved Sep 06, 2024, from here