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While the influence of K-POP has created the perception that “all Korean men wear makeup,” data shows that the usage rates of skincare and light makeup are actually higher in Korea than in China and Taiwan.
Be sure to check out this article as well.
 
Do all Korean men wear makeup? A comparison of men's cosmetics in Korea, China, and Taiwan
・In Korea, natural makeup that emphasizes a clean, fresh look is characteristic, while in China, accent makeup focused on self-expression is typical.
・In Taiwan, there is a strong focus on grooming centered around facial cleansing, and the skincare market is expected to grow in the future.
・Awareness of men’s beauty is rising across East Asia, and the men’s cosmetics market is steadily expanding.

※「地域」と「地方」の分け方は違う基準もある可能性があります。 *There may be other way to define "Area" and "Region".