
Commentary
In Taiwan, 30s to 60s are populous generations, while the proportion of people in their 40s to 70s is large in Japan.
Although the proportion of people in their 20s and 30s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
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Taiwan is known for its pro-Japanese sentiment and is attracting significant attention as a destination for Japanese companies looking to expand. But how well do you understand the “average” lifestyle and values of Taiwanese people?
Drawing on various data sources, including Intage’s “Global Viewer” survey of overseas consumers, we’ll break down and explain the “average” that defines Taiwanese consumers, as well as the latest trends emerging from this data.
Let’s Get to Know the “Average” Taiwanese Person! A Comprehensive Guide to the Typical Consumer Profile and the Latest Trends
・Lifestyle: Housing, Environment, Housework, and Marriage
・Food Culture, Health, and Sports Awareness
Reference

Commentary
・n Taiwan, 30s to 50s are populous generations, while the proportion of people in their 40s to 70s is large in Japan.
・Although the proportion of people in their 20s and 30s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
Reference
United Nations ”World Population Prospects 2022”
Retrieved February 9, 2023, from https://bit.ly/2URh0vE

Commentary
In Taiwan, 30s to 50s are populous generations, while the proportion of people in their 40s to 70s is large in Japan. Although the proportion of people in their 20s and 30s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
Reference
Reference United Nations ”World Population Prospects 2019” Retrieved June 15, 2020, from https://bit.ly/2URh0vE