
Commentary
In the Republic of Korea, 20s to 60s are populous generations, while the proportion of those in their 40s to 70s is large in Japan.
Although the proportion of people in their 20s to 60s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle
Reference

Commentary
In the Republic of Korea, 40s to 50s are populous generations, while the proportion of those in their 40s to 70s is large in Japan.
Although the proportion of people in their 20s to 60s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
Reference
United Nations ”World Population Prospects 2022”
Retrieved February 9, 2023, from https://bit.ly/2URh0vE

Commentary
In the Republic of Korea, 40s to 50s are populous generations, while the proportion of those in their 40s to 70s is large in Japan. Although the proportion of people in their 20s and 30s in the total population is larger than in Japan, looking at Below 10 years old to 40s, the younger the age group, the smaller the population.
Reference
Reference United Nations ”World Population Prospects 2019” Retrieved June 15, 2020, from https://bit.ly/2URh0vE