Global Market Research Knowledge HubGlobal Market Surferby INTAGE Inc.
In the U.K., the population of each age group from Below 10 years old to 60s is roughly equal, which differs from Japan where the population of the younger age groups below 40s is smaller.
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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle
Reference
United Nations ”World Population Prospects 2024”
Retrieved Sep 02, 2024, from https://population.un.org/wpp/Download/Standard/Population/
In the U.K., the population of each age group from Below 10 years old to 50s is roughly equal, which differs from Japan where the population of the younger age groups below 40s is smaller.
United Nations ”World Population Prospects 2022”
Retrieved November 10, 2022, from https://bit.ly/2URh0vE
In the U.K., the population of each age group from Below 10 years old to 50s is roughly equal, which differs from Japan where the population of the younger age groups below 40s is smaller.
United Nations ”World Population Prospects 2019” Retrieved June 15, 2020, from https://bit.ly/2URh0vE
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