In Australia, the population of each age group from Below 10 years old to 50s is roughly equal, which differs from Japan where the population of the younger age groups below 40s is smaller.

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This article offers marketing tips for building empathy by examining Australian national character and consumer behavior.

National Character of Asian Countries: Australia Edition: A National Character Rooted in Mateship and a Coexistence Lifestyle
・A sense of camaraderie known as “Mateship” is deeply rooted not only in human connections but also in coexistence with nature.
・Sustainable product choices—such as reef-friendly sunscreen and eco-friendly detergents that protect the ocean—have become part of everyday life.

Reference
United Nations ”World Population Prospects 2024”
Retrieved Aug 23, 2024, from https://population.un.org/wpp/Download/Standard/Population/