In Japan, 40s to 70s are populous generations, and there are more people in their 40s to 70s than 30s or younger.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
 
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference
United Nations ”World Population Prospects 2024”
Retrieved Sep 02, 2024, from https://population.un.org/wpp/Download/Standard/Population/