In Malaysia, as in Japan, the married rates of both men and women exceed 50% at 30s. Even for 20s, the married rate is higher than in Japan, with 35.1% for men and 46.3% for women.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

* exl. Taiwan United Nations, Statistics Division. "Population by marital status, age, sex and urban/rural residence". Retrieved June 23 2020 from https://bit.ly/3dvz2Ky * Taiwan Taiwan Dept. of Household Registration Affairs, MOI., Accounting and Statistics "Statistical Yearbook of Interior" Retrieved June 23, 2020, from https://bit.ly/2Z5elQq