In four Vietnamese cities, traditional street shops still account for the majority. Market share is growing more rapidly for formats such as mini stores and online retail than for larger offline formats like supermarkets and hypermarkets. In rural Vietnam, traditional street shops are overwhelmingly predominant, accounting for 77% of the market in 2021. Modern retail has seen only a slight increase over the past three years.

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If you’d like to learn more about the “average lifestyle” of Vietnamese people, please also check out this article.

Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data
・A young average age and high birth rate
・Vietnamese people who prioritize “practicality”
・Growing health consciousness
and more

Reference　 Kantar World Panel ”Asia Pulse: Full Year 2021” Retrieved June 20, 2022, from here