In the Philippines, while modern trade stagnated in 2021, traditional trade expanded its market share to 56%, a 6% increase compared to 2019.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference　 Kantar World Panel ”Asia Pulse: Full Year 2021” Retrieved June 20, 2022, from here