* The homeownership rate in Singapore is extremely high at around 90%. This is because the government develops public housing and supplies them to citizens at low prices. This public housing is called "HDB (Housing & Development Board) flat", and the government implements the Central Provident Fund (CPF), a system that forces citizens to save a certain amount of income to purchase HDB housing. According to 2023 data**, 77.6% of Resident Households live in HDB flats, of which 91.3% live in their own properties.

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This report focuses on “marriage”—a major turning point in life that significantly alters consumer behavior—and explores the cultures and customs deeply rooted in various Asian countries.
How does consumer behavior change as people transition from single life to marriage and parenthood? By analyzing the significant event of marriage, we offer insights that will help you gain a more comprehensive understanding of Asian consumers.
 
How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~
・How are “weddings” conducted in various Asian countries?
・Consumption Patterns Related to Marriage: Preparations and Purchases Made Upon Getting Married
etc.

Reference
Singapore Deartment of Statistisc, Table Builder,
*Resident Households By Tenancy (Data last update: 24 Sep 2024)
retrieved Oct 02, 2024, from here

**Resident Households By Type Of Dwelling (Data last update: 24 Sep 2024)
retrieved Oct 02, 2024, from here