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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
 
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference
Department of Statistics, Government of Singapore, Population and Population Structure
Detailed Statistical Time Series, Singapore Residents By Age Group, Ethnic Group And Sex, End June, Annual
Retrieved July 25, 2025, from here