***

This article offers marketing tips for building empathy by examining Australian national character and consumer behavior.
 
National Character of Asian Countries: Australia Edition: A National Character Rooted in Mateship and a Coexistence Lifestyle
・A sense of camaraderie known as “Mateship” is deeply rooted not only in human connections but also in coexistence with nature.
・Sustainable product choices—such as reef-friendly sunscreen and eco-friendly detergents that protect the ocean—have become part of everyday life.

*The original data is shown as it is because the data is based on weekly income. 
When asking about income in surveys, income is often asked in terms of annual income.

Reference
Australian Bureau of Statistics, "​​​Household Income and Wealth, Australia"
Retrived Feb 3, 2022, from (here)