An example of how to look at the data: Decile 1 refers to the bottom 10% of the population in terms of income, and using 2022 as an example, the average annual income of the bottom 10% of income earners is 53,643 Mexican pesos.

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference
Instituto Nacional de Estadística y Geografía (INEGI), "National Survey of Household Income and Expenditure (ENIGH). 2022 New series"
Retrieved Jan 20, 2025 from here