The U.S. is majority white at 50% to 60% nationwide and in New York City, but in California, the proportion of whites and Hispanic Latinos is about the same.

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The United States is characterized by its vast size, diversity, and significant disparities. Consumer behavior varies greatly depending on region, ethnicity, and income level.
That is precisely why it is important to first grasp the image of the “average American” rather than focusing on pre-defined segments from the outset.
We have compiled an overview of the “average American lifestyle,” so please take a look.

What's the average American's life like? Understanding the “average” of America's diversifying consumers
・America values the individual
・Respecting diversity

Reference
U.S. Census Bureau, Decennial Census Data 2020, HISPANIC OR LATINO, AND NOT HISPANIC OR LATINO BY RACE
retrieved Aug 7, 2024 from https://data.census.gov/table?q=DP05&g=010XX00US_040XX00US06,36_160XX00US0644000,3651000