The Kinh (Viet) people make up 85.3% of the population, but there are many other ethnic minorities living in Vietnam.

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If you’d like to learn more about the “average lifestyle” of Vietnamese people, please also check out this article.

Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data
・A young average age and high birth rate
・Vietnamese people who prioritize “practicality”
・Growing health consciousness
and more

Reference
Central Intelligence Agency "The World Factbook: Ethnic groups"
Retrieved September, 2024, from https://www.cia.gov/the-world-factbook/field/ethnic-groups/