The Philippines is a multi-ethnic country consisting of many ethnic groups (100-200) besides the Tagalogs, which account for the largest percentage at 26%

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This report focuses on “marriage”—a major turning point in life that significantly alters consumer behavior—and explores the cultures and customs deeply rooted in various Asian countries.
How does consumer behavior change as people transition from single life to marriage and parenthood? By analyzing the significant event of marriage, we offer insights that will help you gain a more comprehensive understanding of Asian consumers.
 
How Do “Marriages” Differ Across Asian Countries!? And the Consumption Behaviors That Come With Marriage ~ Bride Price? Groom Price? What About the Funds? ~
・How are “weddings” conducted in various Asian countries?
・Consumption Patterns Related to Marriage: Preparations and Purchases Made Upon Getting Married
etc.

Reference
Central Intelligence Agency "The World Factbook: Ethnic groups"
Retrieved September, 2024, from https://www.cia.gov/the-world-factbook/field/ethnic-groups/