・In all countries, the perception of cleanliness was generally highest when there was “no dust.”
・In the Philippines, “a pleasant scent” ranked highest (57.8%).
・In China, “good ventilation” ranked higher than in other countries (49.1%).

Intage Global Viewer provides the latest data for 2025/2026, as well as data on “laundry, dishwashing, and other aspects of home cleanliness.”
Click here for more details.

Please also check the following articles related to surveys on the perception of cleanliness.

[Generation Z in Asian countries] Philippines: Generation Z values “good smells”

Filipinos often describe themselves as a “clean-loving people.”
In this article, we’ll explore their attitude toward cleanliness.
・Housing conditions in the Philippines
・Maids’ cleaning styles
・A passion for scents

Global Viewer (S4S1. By household chore: State in which respondents feel the area is clean (MA) Cleaning the living room)
https://www.global-market-surfer.com/lp/gv/