Last updatedcalendar_monthApr 03, 2026Purchase Channels for Household Goods (Detergents) (Intage Global Viewer)
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Commentary
・The countries where the highest percentage of people shop at “supermarkets” are the Philippines (69.9%), followed by Singapore (66.0%) and Malaysia (64.7%).
・The country where the highest percentage of purchases are made at “convenience stores” is Indonesia (67.9%), followed by Thailand (62.6%).
・The country where the highest percentage of purchases are made at “online stores/online retailers” is China (50.7%), followed by South Korea (49.9%).
Intage Global Viewer also provides the latest data for 2025/2026, as well as data on topics such as “Purchase Channels for Cleaning Supplies and Air Fresheners.”
Click here for more details.
Please also check out the following article on laundry habits.
【Japan・Korea】What is a Convenient “Semi-Outdoor Balcony”? Differences in Laundry Habits Between Japan and Korea
This article highlights differences between Japan and South Korea regarding where washing machines are placed, how laundry is dried, and where detergent is stored.
・Where washing machines are placed
・How laundry is dried
・Where detergent is stored
Reference
Global Viewer (S8S2. Purchase Channels by Household Goods Category (MA): Detergents [S8S2(1)])
https://www.global-market-surfer.com/lp/gv/
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