・Among those who answered “I would purchase a different product from the same brand (different scent, size, purpose, series, etc.),” the country with the highest percentage was Vietnam (46.6%), followed by Indonesia (45.6%) and Thailand (42.4%).
・Among those who answered “I do not buy it on the spot, but purchase the same item at another store (including online) or on a different day,” the country with the highest percentage was Malaysia (42.5%), followed by South Korea (42.4%) and the Philippines (41.1%).
・Among those who answered “I purchase a product from a different brand,” the country with the highest percentage was Taiwan (30.9%), followed by China (30.3%).

Intage Global Viewer also provides the latest data for 2025/2026, as well as data on categories such as “cleaning tools and air fresheners.”
Click here for more details.

Please also check out the following article on laundry habits.

【Japan・Korea】What is a Convenient “Semi-Outdoor Balcony”? Differences in Laundry Habits Between Japan and Korea

This article highlights differences between Japan and South Korea regarding where washing machines are placed, how laundry is dried, and where detergent is stored.
・Where washing machines are placed
・How laundry is dried
・Where detergent is stored

Global Viewer (S9S2. Daily Necessities by Category: What to Do When Your Usual Products Are Out of Stock (SA): Detergent [S9S2(1)]）
https://www.global-market-surfer.com/lp/gv/