・All countries responded that “their own bedroom” is the most important place. The highest percentage was in Singapore (54.7%), followed by Taiwan (49.3%) and China (45.7%).
・Among those who answered “living room,” the highest percentage was in South Korea (30.5%), followed by Indonesia (20.9%).
・Among those who chose “kitchen,” the highest percentage was in the Philippines (14.4%), followed by Malaysia (11.8%).

Intage Global Viewer provides the latest data for 2025/2026, as well as data on “second and subsequent most important places” and more.
Click here for more details.

This article uses data from a large-scale survey covering 10 Asian countries, 280,000 respondents, and 404 items to reveal the true nature of Gen Z.
Please take a look.

Data Reveals Generation Z Across 10 Countries: What Are the Values of the Youth Shaping the World? ~ Unraveling Generation Z Lifestyles Through Country Comparisons ~
This article introduces values by country and attitudes toward those around them.
・What kind of life do they want to lead?
・Attitudes toward shopping
・Expectations for their financial situation one year from now

Global Viewer (H5S1_2. Important Places in the Home - The Most Important Place of All (SA) [H5S1_2])
https://www.global-market-surfer.com/lp/gv/