・Among those who responded that they “are cautious when buying something for the first time,” the highest percentage was in Indonesia (44.9%), followed by Vietnam (40.8%).
・Among those who responded that they “want to try any new product,” the highest percentage was in the Philippines (29.3%), followed by Malaysia (19.1%).
・The country with the highest percentage of respondents who said they “actively use online shopping” was China (33.8%), followed by Malaysia (27.6%).

Intage Global Viewer also provides the latest data for 2025/2026, as well as data on topics such as “attitudes toward new technologies.”
Click here for more details.

This article uses data from a large-scale survey covering 10 Asian countries, 280,000 respondents, and 404 items to reveal the true nature of Gen Z.
Please take a look.

Data Reveals Generation Z Across 10 Countries: What Are the Values of the Youth Shaping the World? ~ Unraveling Generation Z Lifestyles Through Country Comparisons ~

This article explores their values and attitudes toward the world around them.
・What kind of life do they want to lead?
・Attitudes toward shopping
・Their financial situation one year from now

Global Viewer (V5S2. Attitudes and Behaviors Regarding Everyday Shopping (MA) - TOP 1 [V5S2_MA1])
https://www.global-market-surfer.com/lp/gv/