・Among those who answered that they “choose products that are safe to use,” the highest percentage was in the Philippines (54.5%), followed by Indonesia (45.9%).
・Among those who answered that they “prefer simple, no-frills products,” the highest percentage was in the Philippines (40.6%), followed by Indonesia (38.1%).
・Among those who answered “I choose products that use cutting-edge technology,” the country with the highest percentage was Vietnam (27.0%), followed by the Philippines (20.7%).

Intage Global Viewer provides the latest data for 2025/2026, as well as data on “attitudes toward new technology” and other topics.
Click here for more details.

This article uses data from a large-scale survey covering 10 Asian countries, 280,000 respondents, and 404 items to reveal the true nature of Gen Z.
Please take a look.

Data Reveals Generation Z Across 10 Countries: What Are the Values of the Youth Shaping the World? ~ Unraveling Generation Z Lifestyles Through Country Comparisons ~
This article explores their values and attitudes toward the world around them.
・What kind of life do they want to lead?
・Attitudes toward shopping
・Expectations for their financial situation one year from now

Global Viewer (V9S3. Attitudes and Behaviors Toward Everyday Objects (MA) - TOP 1 [V9S3_MA1])
https://www.global-market-surfer.com/lp/gv/