In February 2019, discount store ”Don Quijote” opened ”DON DON DONKI” in Bangkok, Thailand, located on the first and second floors of the five-story DONKI Mall Thonglor. Just like "Don Quijote" in Japan, there are Japanese foods, sashimi, pork for shabu-shabu, wagyu beef for yakiniku, seasonal fruits such as berries and peaches, and green tea-flavored Kit Kat, a standard souvenir of trips to Japan, are popular. Also, there is a gacha-corner installed in the store. 　 The mall's third to fifth floors contain a number of Japanese restaurants, as well as a sports entertainment facility called "D-Sports" with a batting center, which is rare in Thailand, and a karaoke box, making it an entertainment spot where families can spend their holidays after shopping. “Don Quijote” plans to increase the number of its branches in Japan and abroad to 500 by 2020, and it is expected that there will be more stores in Thailand. “Don Quijote” plans to increase the number of stores to 500 by 2020 both in domestic and abroad, and it is believed that there will be a multi-store expansion in Thailand.

They are happy to be able to buy Japanese products at low prices, but on the other hand, they are confused by the cultural differences

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.