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[Thailand] Fashion x Cafe, a Korean-style café that's catching the attention of millennials / The Insta-worthy pink interior and sweets are popular.

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Korean culture has had a huge impact on Thailand's millennials and younger generations through K-pop, Korean dramas, cosmetics and fashion. Amidst all the hype about Korean style, Korean-style cafes are gaining in popularity at Siam Square, the epicenter of Bangkok's youth culture.
Korean fashion and cosmetics brand STYLENANDA opened a pink fashion building in Myeongdong in October 2016, dubbed the Pink Hotel, which is popular with Koreans and international visitors alike. Then, in November 2017, it opened its first overseas store, the STYLENANDAPink Hotel Bangkok, in Siam Square.

The four-storey store has the same bright pink tone as the Seoul store, with the first three floors occupied by 3CE, a popular cosmetic brand among young Thai girls, and Korean-style clothing accessories. On the fourth floor, the top floor, there is a cafe called Pink Pool Café. The café's signature dish is the "Pink Hotel Bangkok" (160 baht/approx. 480 yen). A glass of strawberry-flavored lemonade is surrounded by pastel-colored cotton candy, which is known to make people feel happy just by looking at it. There are several spots inside the store for photos, and many women enjoy taking photos with their smartphones.

Pink-colored fashion and café style is the talk of the town

Bangkok's Siam Square is home to a growing number of fashion and café-style shops like STYLENANDAPink Hotel. Multi-branded fashion shop Matchbox is a collection of products from the Instagram shop; its second store, which opened in May 2017, has a PinkPlanterCafé on the third floor. The pink interior is bright with flamingos and large tropical foliage. The "On The Pinky Milky Way," a pink strawberry shake topped with whipped cream and colorful toppings, costs 130 baht (about 390 yen). In addition to this, you can also enjoy cute ice cream decorated with cotton candy.
Young people in Thailand call this stylish café a "Korean-style café," and it's an Instagram-worthy spot. The cafes are reminiscent of those seen in Korea in that they have fashion shops, bright pink and pastel colors, and photogenic sweets.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Feb 07, 2019
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