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[Singapore] Sugar-free drink discounts for seniors / Promoting health and community participation at the same time

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Half-price unsweetened coffee and tea for seniors aged 60 and above

The goal is to make sugar-free drinks a habit to reduce the number of diabetics.

At local coffee shops in Singapore, coffee and tea are usually sweetened with condensed milk and sugar. However, with the recent surge in the number of diabetics and their pre-diabetics, the government has made a concerted effort to encourage people to drink unsweetened beverages as much as possible. Therefore, by limiting the discount to sugar-free copiocosone and theocosone, the goal is to encourage more seniors to make drinking sugar-free drinks a habit. In addition, in this region, where, like Japan, the birthrate is declining and the population is aging rapidly, it is hoped that by encouraging people to casually visit and gather at local coffee shops, which are part of the local community, seniors will lead more active and fulfilling lives.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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  • Aug 09, 2019
  • 2445 Views

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