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[Myanmar] Are Myanmar influencers active in philanthropy? / Influencer marketing is booming!

Models and Instagrammers act as influencers.

Smartphone ownership is over 100% compared to 50% electrification rate.

Price competition among telecom providers in 2018 has brought the previously high cost of telecom to the 1GB, 100 yen level. As a result, the market has grown to over 90% internet penetration and over 100% smartphone ownership. In Myanmar, where people use their smartphones to access social networking sites more often than television, many people use information from influencers as a basis for their decisions, and web marketing has become increasingly important.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Aug 14, 2020
  • 2801 Views

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