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[Myanmar] Are Myanmar influencers active in philanthropy? / Influencer marketing is booming!

Models and Instagrammers act as influencers.

With the spread of the Internet, promotional activities using influencers have been increasing in Myanmar. Brand's, a manufacturer of health supplements, uses Tin Moe Lwin as an influencer to promote its products, who is a model herself and also trains models and has many fans among young women. The skincare brand Dr. Face has its product reviews uploaded on the Dee Dee Burmese Vlog, an influencer with about 1.5 million Instagram followers. The product introduction page has over 10,000 likes! Dee Dee Burmese Vlog is one of the leading influencers in Myanmar and is mainly involved in corporate sponsorship and product promotion.
Influencers who become popular often donate large sums of money. Tin Moe Lwin also donates more than 200,000 yen a month to charity from the proceeds of her modeling school, and is very popular among the people.

Smartphone ownership is over 100% compared to 50% electrification rate.

Price competition among telecom providers in 2018 has brought the previously high cost of telecom to the 1GB, 100 yen level. As a result, the market has grown to over 90% internet penetration and over 100% smartphone ownership. In Myanmar, where people use their smartphones to access social networking sites more often than television, many people use information from influencers as a basis for their decisions, and web marketing has become increasingly important.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Aug 14, 2020
  • 1635 Views

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