
Commitment to hot water
It is probably no exaggeration to say that no other people in the world are as obsessed with hot water as the Chinese. The reason behind this is the theory of yin-yang harmony in Chinese medicine. The Chinese have long believed that drinking hot water has the effect of "warming yang," which helps to ward off cold and neutralize the "yin" qi in the body, thereby curing illness. Also, tap water in China is not directly drinkable like in Japan, so if you want to drink room temperature water in China, it is customary to boil the tap water and then leave it to come to room temperature. Also, if you go to a restaurant in China, you will probably notice that in most cases, what is served to customers is hot tea instead of cold. This is also an effect of this Chinese medicine theory and custom. Therefore, many small items reflecting this custom can actually be found in Chinese homes. First of all, if you look closely at a Chinese home, you will always find at least one water heater or kettle. Once the water is boiled, the next step is to keep it warm. In the case of a water heater that has a keep-warm function, you can just leave it there after boiling, but in the case of a kettle, there are other things that need to be kept warm. For this reason, the Chinese have always had the habit of using thermos bottles or heat-retaining bottles.
A Chinese house with a water heater (left), kettle (middle) and thermos (right).
* Source: Consumer Life Database ((Consumer Life Panorama))
What is Consumer Life Panorama?
This is a website-type database that has accumulated visual data on more than 1,000 sei-katsu-sha from 18 countries around the world. The database includes many 3D models of living environments and 2D data of items owned by each sei-katsu-sha, and is useful for understanding overseas sei-katsu-sha, which is difficult to grasp using only letters and numbers.
Using visual data such as those cited in this column,
Compare the differences in the attributes of overseas consumers
To get a realistic understanding of the actual usage of each category
To understand the overall lifestyle of target consumers
etc., can be utilized as a “no-go” home visit survey.







