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[Thailand] Food delivery, where competition among operators is intensifying. Possibilities for New Strategies

  • Release date: Mar 03, 2021
  • 4100 Views

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Food delivery in the first half of 2020 will be 150% increase in the number of orders YoY

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Food delivery is a good match for Thailand's culture of eating out and eating in.

Thailand has traditionally been a culture of eating out and eating in. Many couples are dual income earners and drive to work or school early in the morning or late in the evening to avoid traffic jams, so most city dwellers eat out or eat in for breakfast and dinner. Food delivery services match the lifestyle of the Thai people and have been gradually penetrating their lives. Competition among businesses has widened the range of choices, and users can compare the services of different companies and choose more economical products. In addition, even younger generations such as high school students are now casually ordering tapioca milk tea and fast food delivery.
According to the above survey by Kasikorn Bank, the trend of increase in delivery services is expected to calm down after the second half of 2020 as eating out becomes possible. In the future, more efficient service delivery methods will be explored using new tactics like cloud kitchens. This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher. Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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