[Thailand] People find new hobbies in lockdown / The key is to be healthy and look good
I want to be comfortable in my home. People with an eye for cooking and houseplants
In Thailand, the number of infected people in the country has been increasing since March 2020, and there has been a two-month lockdown in which commercial facilities, offices, and schools have been closed. With the closure of offices, many of the office workers who shifted to work from home and students who took online classes began to spend more time at home, greatly increasing their free time and doing their hobbies and favorite activities at home.
One of the activities that has been getting a lot of attention is cooking (ทำอาการ). People who were not in the habit of cooking for themselves because they used to eat out or eat in restaurants are now starting to cook. In particular, the "air fryer" (หม้อทดไร้น้ำหนัน) has attracted attention as a healthy and easy way to cook. In addition to furniture and miscellaneous goods, houseplants (ต้นไทยฟรีอากาศ) have also become popular in an effort to make the home a more comfortable place.
After July 2020, although the amount of time spent at home has decreased, the new experience may lead to it becoming one of the most popular hobbies among young people.
Daily travel time is now free time on lockdown.
In Bangkok, the capital of Thailand, traffic jams during the rush hours of commuting to work and school require several hours of daily travel. During the lockdown, the time I used to spend traveling every day became free time, and I was relieved from the stress of traffic jams. I began to feel the need to make the time I spend at home more comfortable, especially when the living space is limited like in an apartment. For this reason, items that can be enjoyed in a limited space, such as air fryers and houseplants, as well as items that are healthy and easy to use, are considered to be a hit.
In the Facebook private group where people who cook with the Air Fryer gather, there is still a lively exchange of posts by people who are trying to cook with the Air Fryer for the first time, as well as posts by people who are showing off their creations to each other.
Activities that are healthy, social networking, and can be enjoyed in a limited space seem to fit the New Normal lifestyle of the younger generation.
This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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Intage Inc.
- Apr 05, 2021
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