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[Thailand] Drinks containing "Grachai," a Thai herb that is attracting attention, are becoming a trend.

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Thai herb "Grachai" whose effectiveness has also been investigated by the Thai Ministry of Health

In Thailand, where the number of people infected with COVID-19 has increased dramatically since June 2021, attention has focused on the herb grachai (Finger Root), which is believed to be effective in alleviating symptoms. The Thai Ministry of Health, in collaboration with Mahidol University, conducted a study on the effect of grachai on the COVID-19 virus, which was picked up by the medical community and led to increased demand for grachai in the country.
Grachai is also known as Thai ginseng, and is believed to be effective in nourishing and strengthening the body by balancing hormones, being rich in calcium, and preventing osteoporosis. While the effect of grachai on COVID-19 has been highlighted, the royal project brand launched in 2019, Doi Kham 's shot-type drink Finger Root Extract with Honey and Lime (38 baht/45 ml, approx. 125 yen), was re-introduced as a drink with grachai extract. The honey and lime reduce the bitterness of the grachai, and the easy drinkability of this drink is another reason for its popularity.

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Thailand, where herbal beverages have long been popular

In Thailand, herbal beverages have long been offered at juice stands and restaurants, and juices made from butterfly peas, bail fruit, and roselle have been popular daily beverages. Grachai is one of the common herbs used as medicine in traditional Thai medicine and in Thai cooking, and is sold in markets and supermarkets. As keywords such as health and immunity have gained attention due to the Corona disaster, corners and pop-ups introducing grachai tea and supplements have been seen in supermarkets and department stores. In response to the growing popularity, vitamin drink brand Vit A Day launched Grachai Yuzu (25 baht / approx. 83 yen per 150 ml bottle) in 2021. Medicinal herbs such as grachai should be handled with care and should not be used on children, and people are urged to check the dosage and administration.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Feb 22, 2022
  • 1147 Views

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