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(Japan)The trend in the oatmeal market has been revealed. Brand Landscape

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Oatmeal, which was the first place in the "Sold Items Ranking" in the second year of COVID-19.
How is the market moving?
Based on the brand landscape report using the retail store panel and the consumer panel, let’s have a look at the most remarkable trend.

Oatmeal market

289% year-on-year
– You can understand that the popularity of oatmeal has grown drastically in the last 1-2 years.

How about the stores where you can buy "Oatmeal" (category-level store count distribution)?

Store count distribution rate of the brands ranked in second place and lower has been increasing.

In previous year, there were only two brands which have 5% or more of store count distribution rate. Currently, the number has been increased to 5 brands, and it means the choices for consumers are steadily increasing as well.

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So, who buys and supports Oatmeal?

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  • Intage Inc

    Author profile
    Mr.Yujiro Muroi

    Being in charge of FMCG account. Had my first oatmeal in elementary school.

  • Intage Inc

    Editor profile
    Makiko Futaba

    Being in charge of FMCG account. Enjoying oatmeal with white rice or yogurt.

  • May 31, 2022
  • 4063 Views

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