imagesColumn

[India] Snacks made with millet, a superfood native to India, are popular among health-conscious people

images

MUNCH FIT, a snack brand using millet as an ingredient, is popular among health-conscious consumers.

Magnum Food and Snacks in New Delhi launched a millet-based snack brand called "MUNCH FIT" in early 2022, which is gaining popularity among Indians. MUNCH FIT" is made entirely from millet, which is considered a superfood and has high nutritional value, including protein, fiber, and calcium. The product is available in six varieties, including millet balls and sticks, in a variety of flavors such as tomato and garlic, and is priced at INR90 (less than 150 yen) per 100 g. The price per 100 g of regular potato chips is about the same as INR90 (less than 150 yen) per 100 g of potato chips. Since regular potato chips cost INR 50 (80 yen) per 100 g, the main buyers are the affluent and health-conscious. These products feature all-natural ingredients with no additives or preservatives, and are completely gluten-free. The crunchy texture makes them enjoyable as a snack, and their high nutrient content makes them an acceptable product for all age groups, making them a health-conscious product for tea time, parties, and snacking.

Increasing number of millet-related products and menus in upscale supermarkets and vegan cafes

Millet is high in nutritional value, lowers blood sugar, and has attracted the attention of health-conscious and diet-conscious people in response to the growing health consciousness caused by the Corona disaster. Various types of grain flours and grains are also used in Indian local cuisine, and Indian-made sorghum flour is now sold in high-end supermarkets frequented by wealthy people and foreigners, and vegan cafes are increasingly using sorghum flour in their menus. India is the world's largest producer of millet, but low income and changing consumer needs have led to a decline in cultivation areas. The Indian government is taking measures to address this situation by providing financial support to farmers and technical assistance for cultivation, and companies that link farmers and businesses are also emerging. Furthermore, millet is being used as a method of social advancement for women, such as by employing women in rural areas, and awareness of millet is being raised throughout the country.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Jul 08, 2022
  • 629 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here