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[Philippines] "All-You-Can-Eat x Korean BBQ Restaurants" Users Are Increasing in the Philippines, Especially Among the Younger Generation!

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Younger Generation Enjoys Affordable Dining Buffet-style Korean BBQ is popular

Korean food has become popular in the Philippines in recent years, and restaurants that cross Filipinos' favorite all-you-can-eat with Korean yakiniku have been a hot topic since March 2022. In addition to yakiniku, many restaurants offer japchae and pajeon (pancakes) in a buffet style.
Sibyullee Unlimited Korean BBQ (Unlimited means unlimited and is preferred by Filipinos), which has become a popular restaurant, opened in 2019 and has three restaurants as of November 2022. All of the stores tend to be busy at all times. Many outlets, including "Sibyullee Unlimited Korean BBQ," offer all-you-can-eat meals at prices as low as 499 pesos to 599 pesos (about $1,211 to $1,453). The cosmopolitan Samgyupsalamat offers a price range of 399 to 449 pesos (approximately 968 to 1,211 yen), depending on the time of day, and has 30 outlets in Metro Manila. Korean barbeque restaurants are not only frequented by families, but also by the younger generation. Samgyupsalamat says that by keeping prices low, they make it easier for the younger generation, who often watch Korean dramas, to come to their restaurants. Another reason for the popularity of the restaurant is that customers can experience the food they have seen in Korean dramas.

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Backlash from deregulation of food service and K-POP boom boost popularity of all-you-can-eat x Korean BBQ restaurants

Korean music and dramas are very popular in the Philippines, and more and more people are becoming interested in Korean food from entertainment. In addition, all-you-can-eat buffets had been popular even before Corona, but because they were not available for delivery, many people visited restaurants that offered all-you-can-eat buffet style meals once the restrictions on eating out were relaxed. As a standard buffet, eating at a hotel was expensive, ranging from 2,000 pesos to 4,000 pesos (approximately 4,854 yen to 9,708 yen), and was easily available only on special occasions, but Korean barbeque restaurants offer popular Korean dishes at affordable prices, and this has led to the rapid spread of Korean barbeque restaurants, especially among the younger generation However, Korean barbeque restaurants are rapidly spreading, especially among the younger generation, because they offer popular Korean cuisine at affordable prices.


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TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
http://tnc-trend.jp/

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Dec 12, 2022
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