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[Taiwan] A Taiwanese brand of protein with a focus on packaging and flavors is a hot topic on SNS!

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of drink stands often seen on street corners in Taiwan. Flavors inspired by drinks commonly found on Taiwanese streets appear one after another.

Protein products "made in Taiwan" that are carefully packaged and flavored are becoming popular among fitness fans. The Taiwanese whey protein brand "戰神MARS" has developed a series of products that appeal to young people under the motto of "more health and protein. The company has been attracting attention with a rainbow-colored package that includes a trial set of 13 protein products, as well as a series of flavors inspired by drinks sold at drink stands commonly found on Taiwanese street corners, such as oolong tea, milk tea, and taro milk. The price is around NT$50 (about ¥220) per bag per serving. Whenever a new flavor goes on sale, many Taiwanese introduce reviews on SNS and YouTube videos, and a taste critique session by fitness fans has been held on various sites. Known as the pioneer of individually packaged protein powder that is easy to carry around, the uniquely designed protein products are also popular as gifts, and are used as fashionable health-conscious presents during Mid-Autumn Festival and Chinese New Year, when gift-giving culture is strong in Taiwan. In addition to protein powder, the company also sells protein cookies, which are popular among dieters and beauty-conscious women in addition to fitness fans. The easy-to-drink taste that appeals to young people and the appearance that looks great on SNS are also reasons for their popularity. In addition, the popular milk tea-flavored PET bottle type is now available at 7-Eleven stores in Taiwan. The company is a driving force in the made-in-Taiwan protein market.

Healthy protein drinks are needed as an alternative to sugary "hand shaken" beverages.

Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Mar 31, 2023
  • 303 Views

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