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[Vietnam] "Purely domestic Vietnamese films" are in the spotlight / Cross-border Vietnamese directors and actors are driving the entertainment industry

  • Release date: Jun 17, 2019
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Purely domestic Vietnamese film attracts attention from young people

As of April 2019, the Vietnamese comedy film "Nha Co Khach (House with a Guest)" is the most popular of the 13 films released in Ho Chi Minh City cinemas. In the past few years, a number of purely Vietnamese films produced by Vietnamese people, including dramas, comedies and horror films, have been released one after another. They are gaining popularity, especially among young people, as they watch movies on cable TV and spread information about movies on social networking sites.
The 2017 hit "Co Ba Saigon," which was not nominated for an Academy Award for Best Foreign Language Film, was highly acclaimed at film festivals abroad, partly due to the success of the film, which is set in a 1969 Saigon ao dai tailor shop. The success of the film, which is set in a 1969 Saigon ao dai tailor shop, has attracted so much attention that cafes such as "Lua" have opened all over the country to recreate the 1960s era and mimic the world of the film, and these cafes are still crowded with customers, especially young people, as of 2019.

Vietnamese directors and actors who have emigrated to other countries are leading the way in "reimporting" Vietnamese films.

Until the early 1990s, Vietnamese films were produced by state-run studios, with only a few documentaries and propaganda films per year showing the Vietnam War and the lives of ordinary people. In the 2000s, cross-border film directors and actors who had emigrated abroad returned to Vietnam and began to lead the Vietnamese film industry as "reimportation," and the entertainment industry began to flourish. As people's lives have become more affluent, they have more money to spend on entertainment.
In addition, Korean cinema complexes such as "CGV Cinemas" have entered Vietnam and are opening one after another. The custom of going to the cinema to watch a movie is taking root. While Hollywood and other foreign films are popular to a certain extent, there is a growing expectation for purely domestic films in their own language and set in their own cities.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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