- flagFilter by countrylistList
- shoppingmodeFeatured tagslistList
-
- Usage and altitude
- Food
- Culture/Habit
- Health
- Social Media
- Beauty & Personal Care
- Vehicle
- Beverages
- App
- daily use items
- Consumer Electronics
- Restaurant
- E-Commerce
- Furniture and home furnishings
- Environment & Energy
- Finance
- Generation Z
- Travel
- Apparel
- Education
- Medical Equipment
- Sporting goods
- Senior
- Japan inbound tourism
- Agriculture
- Anime
- Child care
- Game
- AI
- Forestry and Fisheries
- Entertainment
- Well-being
Featured articles
-
Average and Real Spending Habits of Thais: Essential Information You Should Know
- sellASEAN
- sellCulture/Habit
- sellFood
- sellGeneration Z
- sellHealth
- sellThailand
- sellUsage and altitude
- sellVehicle
calendar_monthMar 19, 2026
▶関連記事：【ASEAN】健康補助食品市場：急成長から見えてくる背景▶関連レポート（無料）：タイ サプリメントトレンド2023
-
What's the average American's life like? Understanding the “average” of America's diversifying consumers
- sellCulture/Habit
- sellUnited States of America
- sellUsage and altitude
calendar_monthFeb 10, 2026
▶関連レポート：2023年アメリカ小売視察報告（LA、NY）
-
Understanding the Average Vietnamese Consumer A Rapidly Growing Market Where “Youth” and “Practicality” Coexist: Decoding the Fundamentals of Vietnamese Consumers Through Data
- sellGeneration Z
- sellHealth
- sellUsage and altitude
- sellVietnam
calendar_monthMar 03, 2026
▶関連データ：人口1000人あたりの医師数_17カ国
-
From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～
- sellAsia
- sellCambodia
- sellChina
- sellCulture/Habit
- sellFood
- sellIndia
- sellIndonesia
- sellPhilippines
- sellRestaurant
- sellSaudi Arabia
- sellThailand
- sellVietnam
calendar_monthMar 16, 2026
▶関連記事：【各国料理と家事事情】インドネシア編：料理をするときの行動
Top 3 Popular Articles
-
What is Real Life in China? Daily Habits and Current Trends Marketers Should Know
- sellBeauty & Personal Care
- sellChina
- sellConsumer Electronics
- sellCulture/Habit
- sellFurniture and home furnishings
- sellUsage and altitude
calendar_monthFeb 26, 2026
▶︎関連記事：【中国：地球の暮らし方】中国住宅の住環境と掃除事情
-
[Singapore] You can't buy a car freely⁉ What is Singapore's unique system and its background?
- sellSingapore
- sellVehicle
calendar_monthMar 04, 2026
東南アジアをリードするシンガポール。国土は非常に小さく、だいたい東京23区と同程度と言われています。この狭い国土に合わせた政府の交通政策から、車の購入と所有に関しては、独特の仕組みがとられており、日本人を含む多くの外国人にとっては分かり難いものになっています。
-
Malaysian Women's Fashion: What Makes Muslim-Style Outfits Unique?
- sellApparel
- sellBeauty & Personal Care
- sellCulture/Habit
- sellMalaysia
calendar_monthNov 10, 2025
Consumer Life Panoramaとは世界18カ国1,000名以上の生活者のビジュアルデータを蓄積した、ウェブサイト型データベース。住環境を閲覧できる３Dモデルや、各生活者の保有アイテムを撮影した２Dデータが多く搭載されており、文字や数字だけでは把握しづらい海外生活者の理解に役立つ。本コラムで引用したようなビジュアルデータを用いて、・海外生活者の属性別の違いを比較する・カテゴリーの使用実態をリアルに把握する・ターゲット生活者のライフスタイル全体を理解する等、「現地に行かない」ホームビジット調査として活用が可能。
Latest Articles
Find the latest articles from Global Market Surfer.
We deliver the latest content to help you understand international consumers and markets, providing valuable insights for global marketing.
-
The Values and Lifestyle of India's Generation Z Part 3:Beauty Trends Among Indian Gen Z Women
- sellApparel
- sellBeauty & Personal Care
- sellGeneration Z
- sellIndia
- sellUsage and altitude
calendar_monthApr 03, 2026
-
The Values and Lifestyle of India's Generation Z Part 2: The State of Anime Among India’s Gen Z
- sellAnime
- sellCulture/Habit
- sellGeneration Z
- sellIndia
- sellUsage and altitude
calendar_monthMar 27, 2026
-
How “THR Bonuses” Are Changing Purchasing Behavior: A Mechanism for Stimulating Consumption Unique to Indonesia
- sellApparel
- sellBeverages
- sellCulture/Habit
- sellIndonesia
- sellVehicle
calendar_monthMar 17, 2026
-
National Character of Countries Around the World United States: The Reality of LA-Style Lifestyle Consumption Reflected in “Visible Health”
- sellApparel
- sellBeverages
- sellCulture/Habit
- sellFood
- sellHealth
- sellNational Traits
- sellUnited States of America
- sellUsage and altitude
calendar_monthMar 18, 2026
-
How Do Countries Differ in How They Choose Sweets? - Understanding Consumers in Japan, South Korea, and the United States -
- sellFood
- sellJapan
- sellKorea
- sellUnited States of America
- sellUsage and altitude
calendar_monthMar 13, 2026
-
Do countries with high health awareness actually have longer healthy lifespans? Which countries have high health awareness?
- sellASEAN
- sellAsia
- sellChina
- sellFood
- sellHealth
- sellHong Kong
- sellIndonesia
- sellKorea
- sellMalaysia
- sellPhilippines
- sellSingapore
- sellTaiwan
- sellThailand
- sellVietnam
calendar_monthMar 11, 2026
-
From Matic to Electric: How Women Have Always Driven Indonesia’s Mobility Revolutions (Even When Men Take the Wheel)
- sellIndonesia
- sellVehicle
calendar_monthFeb 06, 2026
SERIES
Editor’s Recommended TagssellNational Traits
-
National Character of Countries Around the World South Korea: The “Hurry-Hurry Culture” Born from an Impatient National Character, Prioritizing Speed
- sellCulture/Habit
- sellKorea
- sellNational Traits
- sellUsage and altitude
calendar_monthFeb 18, 2026
-
National Character of Countries Around the World Vietnam: A Positive Drive for Advancement Fueled by a Victorious Nation Mindset
- sellCulture/Habit
- sellGeneration Z
- sellNational Traits
- sellUsage and altitude
- sellVietnam
calendar_monthFeb 17, 2026
-
National Character of Countries Around the World Brazil: A cheerful and friendly national character born from diversity and resilience
- sellBrazil
- sellCulture/Habit
- sellNational Traits
- sellUsage and altitude
calendar_monthJan 13, 2026
-
National Character of Countries Around the World Malaysia: A pioneering spirit balanced with the ability to enjoy life while preserving traditions
- sellAsia
- sellCulture/Habit
- sellMalaysia
- sellNational Traits
- sellUsage and altitude
calendar_monthFeb 10, 2026
Editor’s Recommended TagssellReport
Editor’s Recommended TagssellGeneration Z
-
The Values and Lifestyle of India's Generation Z Part 1: What Are the Values of India's Generation Z?
- sellGeneration Z
- sellIndia
calendar_monthMar 13, 2026
-
The Values and Lifestyle of India's Generation Z Part 2: The State of Anime Among India’s Gen Z
- sellAnime
- sellCulture/Habit
- sellGeneration Z
- sellIndia
- sellUsage and altitude
calendar_monthMar 27, 2026
-
Generation Z in Asian countries] Characteristics of Generation Z in each country: Generation Z's view of their own future.
- sellAsia
- sellChild care
- sellEducation
- sellFinance
- sellGeneration Z
- sellHealth
- sellUsage and altitude
calendar_monthApr 28, 2025
-
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
- sellBeauty & Personal Care
- sellChina
- sellGeneration Z
- sellHong Kong
- sellIndonesia
- sellKorea
- sellMalaysia
- sellPhilippines
- sellSingapore
- sellTaiwan
- sellThailand
- sellUsage and altitude
- sellVietnam
calendar_monthOct 06, 2025
