[Indonesia] "OVO" e-money is rapidly gaining popularity / Expanding users by making it more accessible to daily life
Supermarkets and department stores collaborate with "Grab", a car-delivery app, to quadruple the number of users in two years.
OVO, an e-money service provided by PT Visionet Internasional since 2016, has been working with major supermarket chain Hypermart and department store chain Matahari since the beginning, and has quadrupled its users by 2018. In 2018, it is expanding its usage scene by linking up with Tokopedia, the largest online shopping mall, and Grab, a car-delivery app. In addition to OVO CASH, which can be recharged with partner credit cards or in stores, OVO POINTS, which accumulate with each use, can be converted into 1 IDR (about 0.0076 yen) per point and used for future payments. In 2019, Tokopedia will launch "Pay later" using OVO, which is attracting attention for its ability to pay in installments without the need for a credit card.
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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Intage Inc.
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- Aug 05, 2019
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