Taiwan is known for its pro-Japanese sentiment and is attracting significant attention as a destination for Japanese companies looking to expand. But how well do you understand the “average” lifestyle and values of Taiwanese people?
Drawing on various data sources, including Intage’s “Global Viewer” survey of overseas consumers, we’ll break down and explain the “average” that defines Taiwanese consumers, as well as the latest trends emerging from this data.

Let’s Get to Know the “Average” Taiwanese Person! A Comprehensive Guide to the Typical Consumer Profile and the Latest Trends
・Lifestyle: Housing, Environment, Housework, and Marriage
・Food Culture, Health, and Sports Awareness