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[Thailand] Krungsri Auto works on traffic rule awareness project for young people

  • Release date: Jun 05, 2020
  • 2396 Views

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Catchy icons and copy to raise young people's road safety awareness

 

KrungsriAuto, the automotive finance arm of Ayutthaya Bank, is working with the Creative Economy Award-winning agency and Thailand's professional creators at Bangkok Design Week 2020 to instill road safety awareness in the younger generation by creating an innovative design of traffic The company has launched Instant Cross Walk, a mobile crosswalk tool that uses signs and LED lighting. In addition to highlighting various cases of factors that contribute to traffic accidents with catchy icons and copy, the Instant Cross Walk concept model projects the zebra pattern of the crosswalk onto the road at the press of a button, and highlights the importance of traffic maintenance at crowded event venues Appeal. Furthermore, the crossing times can be customized for pedestrians of different age groups and physical needs, and the technology is equipped with reference to future crossings.

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Asia's worst for road fatalities - a serious social problem

According to a report published by the World Health Organization: the World Health Organization (2018), Thailand continues to be one of the worst in Asia for road deaths per 100,000 people, with 20,000 road deaths recorded in 2016. In response to this serious social issue, KrungsriAuto is continuing its six-year campaign to raise awareness of responsible road use to drivers, "LET'sponsible" (Love Signs), a drama-driven campaign uploaded to its You Tube channel. The unique traffic rule awareness video has received a high level of interest, with the total number of views exceeding 157 million. In addition to these web promotions, the company also collaborated with Design Week in Bangkok and Chiang Mai to present creative installations that encourage active participation and make people want to take photos and share them. He is trying to make it easier for the younger generation to see it as their own business.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher. Translated with AI Translator

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://tnc-trend.jp/

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