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[Thailand] Krungsri Auto works on traffic rule awareness project for young people

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Asia's worst for road fatalities - a serious social problem

According to a report published by the World Health Organization: the World Health Organization (2018), Thailand continues to be one of the worst in Asia for road deaths per 100,000 people, with 20,000 road deaths recorded in 2016. In response to this serious social issue, KrungsriAuto is continuing its six-year campaign to raise awareness of responsible road use to drivers, "LET'sponsible" (Love Signs), a drama-driven campaign uploaded to its You Tube channel. The unique traffic rule awareness video has received a high level of interest, with the total number of views exceeding 157 million. In addition to these web promotions, the company also collaborated with Design Week in Bangkok and Chiang Mai to present creative installations that encourage active participation and make people want to take photos and share them. He is trying to make it easier for the younger generation to see it as their own business.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Jun 05, 2020
  • 2150 Views

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