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[The Philippines] Yellow Ducks on Heads Are Proliferating! Rocking duck hair clips are all the rage in the Philippines!

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Affordable Duck Hair Clips
Selfies with ducks attached are noticeably posted among young people

Since around the Chinese New Year in February 2024, yellow duck hair clips have been all the rage among Generation Z men and women, including students and young office workers.
Similar to the “rubber ducks” that children play with in the bath, they are about 4 cm in size and made of lightweight Styrofoam. It has a spring attached, and the duck sways above the head whenever it moves. Women in their 20s have been posting group selfies on SNS, saying, “It looks cute and light when it swings lightly on my head,” and “I don't want to wear it as a costume, but it stands out just by putting it on.”
During the Chinese New Year, events were held in many places, and many participants wore these duck hair clips. Duck hair clips can be purchased at roadside stalls or by mail order for about 40 pesos (about 100 yen), and at inexpensive places for about 20 pesos (50 yen) apiece, making them easily available to anyone, which may be one reason for their popularity.

Emphasis on being cheerful and having fun
Unique local trends in the Philippines

The Filipino Generation Z is fashion-conscious and likes to incorporate American celebrity and K-POP trends, but the duck hair clip trend is neither of these, but is a trend unique to the Philippines. It is a local trend that is typical of the Philippines, which places importance on spending each day in a cheerful and fun manner.
While many students wear them to school, an unusual announcement by the Philippine Department of Education that there is no problem with students wearing them because wearing ducks does not cause a drop in academic performance became a hot topic.
The reason for the popularity of duck hair clips is not clear, but some believe that they were handed out at an event held in the Baguio region in the northern Philippines in 2023, or that they became popular because wearing yellow or red colors to celebrate the Chinese New Year is considered good luck. Dr. Naval of the University of the Philippines' College of Letters points out that the “bandwagon syndrome,” or the tendency to identify with the majority's choice to follow a trend, is common among Filipinos.
Not only students but also young office workers wear them, and videos have been shared of people wearing them at work, and the ducks above their heads seen through the partitions are cute.

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Translated with AI Translator


This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Apr 05, 2024
  • 944 Views

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