Article Details

Last updatedcalendar_monthJun 13, 2023[Japan] Japan's Golden Week and the Revitalization of the Travel Industry

Read column in English

This year’s cherry blossom season saw an estimated number of foreign visitors in April comparable to April 2019, before the outbreak of COVID-19, when arrivals reached 2.9 million. While this sharp increase in inbound travelers revitalized Japan’s tourism sector and related industries, it also became a double-edged sword, leading to overcrowding at popular destinations and misunderstandings between local residents and tourists.


  • dataSpring

    Author profile
    dataSpring Editors

    dataSpring is a professional group that provides Asia's largest dedicated Internet research panel under the Intage Group.

  • Intage Inc

    Editor profile
    Intage Inc.

    ***