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[Singapore] Vintage vintage clothes from the 80s and 90s are popular / Millennials' fashion is changing

Generation Y and Millennials, the generation born between the early 1980s and the mid-1990s, were born before the spread of the Internet and experienced the IT revolution at an early age. One of the hottest fashion trends among them is vintage items, with vintage clothing from the 80s and 90s particularly popular, and T-shirts from a wide range of genres, including Western musicians, Japanese anime characters and sports brands. The number of millennials who love vintage clothing so much that they are opening vintage shops with their friends is growing rapidly. Items procured from Japan and the U.S. fetch a high price, so many shops are opening up to handle them.

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Millennials' love of vintage clothing has led to their fascination with vintage shops

In Singapore, for many years, there was almost no custom of exchanging hand-me-downs or buying second-hand clothes. However, as the different lifestyles of foreigners living in the country, especially Westerners, have gradually come to attract attention, and information on Japanese and Western fashion and culture is now available on time via social networking sites, the number of people, especially in the young generation, who actively buy second-hand clothes has increased in recent years. The number of vintage clothing shops is on the rise. Not only luxury brands, but also rare and valuable items made in the 80s and 90s are gaining popularity, and vintage vintage clothing shops that sell these items have become a trend. This has led to an increase in the number of vintage fashion stores run by young people. For millennials, vintage clothing is not just for fun as a fashion item, but also as a job.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Mar 23, 2020
  • 3787 Views

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